12 Ways to Double the Revenue on Your Next Live Sales! 🎥 💸

By now, you KNOW Live Shopping is that next big thing (or you should). You’ve probably read about it, you might have shopped one before and potentially you even tried it for your store — but maybe you’re just not seeing the results you want? Potentially you’re unsure of how to maximize your efforts? If so, we’re glad you found this article.

We’re here to help!

After working with hundreds of live-selling fashion and apparel brands, we’re here to give you a list of our BEST tips to help increase your revenue from these live sales.

Let’s dive in! Stick to these tips and you’ll see your live sales go sky-high in no time.

1. Blast out an email before with a link to RSVP/opt into the live stream event and then send follow-ups to drive up attendance.
2. Create a Facebook event to drive traffic and build awareness before and take advantage of organic Facebook and Instagram notifications as the live date approaches.
3. Create the live sale theme around a collection/seasonal drop to increase excitement and give users a reason to attend. Take it to another level by featuring exclusives ONLY available on the live and with limited inventory/stock.
4. Sync your stream or use multiple devices so that it can be promoted on your site, socials, app, and more to max out viewers and sales no matter what platform they are on.
5. Use Google Display Campaign and YouTube pre-roll ads to create buzz. Link these to an event or landing page to opt-in for email/text alerts. Take this to another level with a specific offer they can only get with an RSVP, and that can only be used during the stream.
6. Ask your audience tons of questions on your live streams to keep them engaged and get them chatting in the comments. This takes the live stream experience to another level.
7. Ensure the first 10 seconds of the live are extremely exciting and action-packed. This helps if you want to feature the post live on your site or run it as a replay with a paid ads strategy.
8. Incentivize clients to “share to win” during the stream by tagging friends or sending out the link, and reward them for doing so.
9. Feature multiple people on the live to help keep the energy high and use different sized models.
10. Promote a sponsored message on SMS or social media no more than 30 minutes before the stream.
11. Create a hype video for the live stream and retarget that audience while also pushing them to an RSVP page.
12. Change up your live sale background by hiring an interior designer and using different backdrops to add visual attractiveness and keep the audience interested.

Other tips:

• Add subtitles to your lives
• Focus on vertical video and mobile devices
• Feature a few people behind the camera to provide hype and engagement to the on-screen talent.
• Go live frequently to train your audience in the new shopping experience.